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Contrary to the message that the Banco Occidental De Descuento plastic ads send, the synthetic material does not dominate the world of fashion; however, the use of such a material to acquire those items you find pretty is often very effective.

The Western Bank enlisted the help of Creatia Publicidad of Caracas, Venezuela, to develop this consumerist campaign. Polymer models are the subjects in each print, sporting some apparel and accessories made of the same manufactured fabric. The product behind these hard and shiny ads is a line of credit cards that this financial institution issues. Mastercard and Visa convenience cards are often the most fashionable additions to your wallet, which makes tagline of the Banco Occidental De Descuento plastic ads very true: This season, plastic is in.