The Bananenhalter Lets You Pretend to be a Viking in Your Own Time
Robyn Currie — May 25, 2010 — Art & Design
References: design-3000.de & boingboing.net
The Bananenhalter is perhaps the silliest looking helmet, or fruit bowl, I have ever seen. And as to whether it can be technically called a 'bowl' remains elusive.
When placing the bananas on/in this baby correctly, one can achieve the look associated with a viking helmet. Which is really funny, because those helmets are silly looking to begin with. Can you imagine wearing the Bananenhalter? Talk about looking ridiculous.
Implications - One of the most effective ways for a company to establish itself in a crowded marketplace is by investing in products that are not only novel, but ridiculous in design, thus making them incredibly memorable. By attaching the company's style and brand name with a blatantly radical design, the company shows a willingness to buck convention in favor or originality.
When placing the bananas on/in this baby correctly, one can achieve the look associated with a viking helmet. Which is really funny, because those helmets are silly looking to begin with. Can you imagine wearing the Bananenhalter? Talk about looking ridiculous.
Implications - One of the most effective ways for a company to establish itself in a crowded marketplace is by investing in products that are not only novel, but ridiculous in design, thus making them incredibly memorable. By attaching the company's style and brand name with a blatantly radical design, the company shows a willingness to buck convention in favor or originality.
Trend Themes
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Novelty Products — Investing in ridiculous and memorable products can help companies establish themselves in a crowded marketplace.
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Radical Design — Attaching a company's style and brand name to blatantly radical designs can demonstrate a commitment to originality.
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Crowded Market — In a crowded market, companies can stand out by offering products that are both novel and ridiculous in design.
Industry Implications
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Retail — Retailers can capitalize on the trend of novelty products by offering unique and ridiculous designs.
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Advertising — Advertisers can leverage the power of radical design to create memorable campaigns that stand out in a crowded market.
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Product Design — Product designers have an opportunity to create innovative and ridiculous designs that capture consumer attention in a saturated market.
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