Hydrating Brightening Serums

The Banana Bright Vitamin C Serum Tackles Dullness & Fine Lines

Soon, Ole Henriksen will be expanding its beloved Banana Bright line with a new hydrating serum that helps to target signs of aging. The all-new Banana Bright Vitamin C Serum specifically tackles fine lines, dullness, wrinkles, dark spots and uneven texture to support brighter skin on the face, neck and décolletage.

As its name suggests, the Vitamin C Serum is made up of 15% Vitamin C and this star ingredient is joined by other potent additions like polyhydroxy acids (PHAs) and hyaluronic acid. According to Henriksen, "The PHAs help loosen and lift dull skin so that the 15% Vitamin C doesn’t have anything standing in its way to firm and illuminate. That’s how you get that brighter, bouncier-looking skin."

Image Credit: Ole Henriksen

Banana Brightening Serums
Opportunities for developing more banana-infused serums for brighter and clearer skin tones.
Vitamin C Skincare Products
Opportunities for creating more Vitamin C-infused skincare products that target signs of aging.
Use of Polyhydroxy Acids in Skincare
Opportunities for incorporating polyhydroxy acids in skincare to help lift and brighten dull skin.

Sectors Adopting This

Skincare Industry
There is a growing market for skincare products that address signs of aging and focus on brightening and evening skin tone.
Cosmetics Industry
The cosmetics industry has opportunities to expand products lines to include skincare products, such as Vitamin C serums and polyhydroxy acid-infused creams.
Beauty and Wellness Industry
As more consumers focus on plant-derived and natural ingredients, the beauty and wellness industry can benefit from utilizing banana in skincare and promoting its skin benefits.
SCORE
1.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 27%
Freshness 9%

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