Instantly Illuminating Moisturizers

The Banana Bright+ Instant Glow Moisturizer Simplifies Prep

The Banana Bright+ Instant Glow Moisturizer is the newest addition to OLEHENRIKSEN's Truth Collection and it's an instantly illuminating solution for one-step makeup prep. This brightening moisturizer is infused with Gold-Complexed Vitamin C, hyaluronic and polyglutamic acids, niacinamide, Scandinavian cloudberry seed oil and pearlescent pigments for a radiant, lit-from-within finish.

This lightweight and creamy brightening moisturizer energizes with a naturally derived citrus fragrance that makes the application process sensorial. This moisturizer inspired by the brand's hero Banana Bright+ Eye Crème builds on its best qualities, all the while considering the needs of makeup lovers who want to simplify their routines and supercharge their skin with hydration, firmness and a refreshed look.

As part of an eight-week clinical study on 35 people, 100% reported that the Banana Bright+ Instant Glow Moisturizer improved the look of makeup.

Instant-glow Skincare
Capitalizing on the demand for quick beauty solutions that provide immediate radiance and ease of use.
Sensorial Beauty Products
Innovating products with immersive sensory experiences to enhance the application process and customer satisfaction.
Multi-benefit Hydrating Formulas
Developing moisturizers that combine multiple skin-nourishing components for enhanced hydration and skin rejuvenation.

Industries Being Reshaped

Beauty and Skincare
Dynamic sector ripe for innovations in instant glow products and sensorial enhancements for better user experience.
Cosmetics and Makeup
Opportunity to create synergistic products that simplify makeup application and offer skincare benefits simultaneously.
Personal Care and Wellness
Space for advancement in multi-functional skincare formulations that cater to consumers seeking efficient beauty routines.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 59%
Freshness 25%