Tushy, a company that makes a bidet attachment for toilets, recently expanded its offerings by rolling out a new product—unbleached bamboo toilet paper.
Many chemicals are used in the bleaching of conventional toilet paper products so that they look pristine and white, but with its new product, Tushy takes a different approach; its two-ply toilet paper is made with completely unbleached and made of strong, yet soft bamboo fibers. To further draw awareness to the fact that more care should be taken with the consumption of this essential consumer good, Tushy packages its bamboo toilet paper without plastic.
As the producer of a bidet attachment, Tushy notes that this sustainable toilet paper alternative is best used alongside a bidet, since the production of toilet paper accounts for 15% of deforestation annually.
What Makes This Trend Stand Out
- Unbleached Toilet Paper
- Developing unbleached toilet paper using sustainable materials presents a disruptive innovation opportunity for the toilet paper industry.
- Sustainable Packaging
- Creating sustainable packaging for consumer goods, like toilet paper, offers a disruptive innovation opportunity for the packaging industry.
- Bidet Attachments
- Expanding bidet attachment offerings alongside sustainable toilet paper options offers a disruptive innovation opportunity for the bathroom fixture industry.
Sectors Adopting This
- Toilet Paper
- The toilet paper industry can benefit from innovating sustainable and unbleached toilet paper products.
- Packaging
- The packaging industry can benefit from developing sustainable packaging options for consumer goods.
- Bathroom Fixtures
- The bathroom fixture industry can benefit from offering more sustainable options, like bidet attachments, alongside traditional toilet paper products.
