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Modernized Herbal Liqueurs

The Baltimore Whiskey Company Released Three Revamped Iconic Liqueurs

— March 28, 2018 — Lifestyle
Bitter amari continues to evolve outside of its historic homeland of Italy, with the latest innovation of this intense liqueur coming from the Baltimore Whiskey Company. The distillery's three iterations of the iconic Italian liqueur all feature unique flavor and ingredients, and hope to push the boundaries of the herbal digestif.

The bitter amari products from the Baltimore Whiskey Company currently come in three styles, with each variant being designated as a Volume. Volume 1 is perhaps the most traditional of the three and is an impressively bitter fernet with massive doses of clove, genetian, wintergreen, rhubarb and star-anise. Volume 2 is a more contemporary expression of bitter amari, and features the distinct infusion of Szechuan peppercorns. The infusion lends a fruity, anesthetic quality to the classic bitter finish. Volume 3 is flavored with coffee and utilizes 10 botanicals, including cascara, orris root and citrus peel.
Trend Themes
1. Modernized Bitter Amari Liqueurs - The evolution of bitter amari liqueurs feature unique flavor and ingredients that challenge the traditional herbal digestif.
2. Infused Liqueurs with Unique Botanicals - Innovative expression of bitter amari infused with Szechuan peppercorns and coffee with a blend of botanicals.
3. Contemporary Interpretation of Traditional Liqueurs - Modern flavored liqueurs that incorporates traditional ingredients, in creating a new standard for herbal liqueurs.
Industry Implications
1. Alcoholic Beverage Manufacturing - Development of contemporary herbal liqueurs offers opportunities in the alcoholic beverage manufacturing industry.
2. Retail - Rising demand for modernized bitter amari liqueurs creates opportunities for retailers in the liquor industry.
3. Hospitality - Innovative herbal digestif liqueurs provide an avenue for bartenders and mixologists to create new cocktail experiences for customers in the hospitality industry.
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