Balmain Hair Couture's Spring/Summer 2016 ad campaign features a top model cast and is lensed by photographer An Le. Featuring Cindy Bruna, Noemie Lenoir and Devon Windsor, this advertorial highlights chic and versatile hair styles while simultaneously showcasing Balmain's luxe and elegant fashions.
While Cindy pulls off natural brunette and more daring, crimson locks, Devon pulls off slicked back and wild tresses in a signature blonde tone. Similarily, Noemie transforms from red head to brunettes and experiments with full waves as well as pin straight hair.
Specializing in luxe hair extensions, hair care products and styling tools, Balmain Hair Couture offers quality solutions for healthy hair management. The looks in this campaign are the work of stylist Nabil Harlow who collaborates with makeup artists Renee Garnes and Mayia Alleaume.
Why This Trend Is Growing
- Versatile Hair Styles
- Opportunity for hair care companies to develop products and tools that help consumers achieve a wide range of stylish looks.
- Luxe Hair Extensions
- Potential for companies to innovate in the hair extension industry by creating high-quality, natural-looking extensions that are easy to use and maintain.
- Collaborative Styling
- Disruptive innovation opportunity for hair care and fashion brands to collaborate and create campaigns that showcase cohesive looks from head to toe.
Industries Being Reshaped
- Hair Care
- Hair care companies have the potential to develop new and innovative products and tools to cater to the demand for versatile hair styling.
- Beauty
- Beauty industry players can explore opportunities in the hair extension market by offering high-quality and natural-looking products that meet consumer needs.
- Fashion
- Fashion brands can partner with hair care companies to create cohesive campaigns that showcase stylish looks from head to toe, providing a unique selling point.
