The Balenciaga Fall 2013 ad campaign was a simple shoot that demonstrated the brand's values perfectly.
Balenciaga is well-known in the fashion industry, and it creates stunning, classic pieces that will last you a lifetime. This fall, the brand featured a pure monochromatic shoot that focused on the products it is selling. They did a mixture of accessories and outfits, which showcased the wide range of items it makes.
Even though there is a model in the campaign, she is not the focus of the shoot. In almost every photo she is faceless, and when her face is included, only a sliver of her features are shown. This is a completely different way of presenting clothes because it is usually the model that is predominant.
The Balenciaga Fall 2013 ad campaign broke convention by having its gorgeous product be the star of the shoot.
Why This Trend Is Growing
- Minimalist Fashion Shoots
- Opportunity for fashion brands to shift focus from models to products in their ad campaigns and create a distinctive minimalist style.
- Faceless Modeling
- Innovation opportunity for fashion photographers and creative directors to experiment with faceless modeling in ad campaigns to bring more attention to the product being sold.
- Monochromatic Advertising
- Potential for brands to create monochromatic ad campaigns featuring their products that are classic, timeless and highlight the unique qualities of the product.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can capitalize on the opportunity to showcase their products instead of models in ad campaigns through minimalist clothing photography.
- Photography Industry
- Photographers can look for ways to incorporate innovative styles of modeling into their work while keeping the focus on the clothing or product.
- Advertising Industry
- Advertising agencies can explore creative ways to showcase products in ad campaigns such as monochromatic and minimalist styles, or by experimenting with faceless modeling.
