The Balenciaga Fall 2013 ad campaign was a simple shoot that demonstrated the brand's values perfectly.
Balenciaga is well-known in the fashion industry, and it creates stunning, classic pieces that will last you a lifetime. This fall, the brand featured a pure monochromatic shoot that focused on the products it is selling. They did a mixture of accessories and outfits, which showcased the wide range of items it makes.
Even though there is a model in the campaign, she is not the focus of the shoot. In almost every photo she is faceless, and when her face is included, only a sliver of her features are shown. This is a completely different way of presenting clothes because it is usually the model that is predominant.
The Balenciaga Fall 2013 ad campaign broke convention by having its gorgeous product be the star of the shoot.