Tony Ward stars in this romantic Baldessarini 2011 Campaign for Spring/Summer. Any lady would swoon over the soaking-wet man holding flowers out.
Although this ad is cutesy, it also gets to the point. Words like "sustainable" are featured right next to the products, so the audience knows that the glasses featured are eco-friendly. Take a look at the Baldessarini 2011 Campaign, Tony Ward could have picked those flowers just for you!
Implications - Men in contemporary society are beginning to embrace different sides of themselves. Products featuring a more exploratory element are appealing to those who aren't afraid to discover different sides of masculinity. In order to draw in more shoppers, a company could focus on this.