Beauty brand Laura Geller recently came out with some miniature versions of its popular Baked Gelato Swirl Illuminators, which highlight the skin with a unique hybrid formula, leaving a sheer powder finish but applying like a soft cream.
The formula comes in a small compact dish, and is made to look like swirled gelato, communicating the texture of the product as well as the stunning finish that it leaves. Currently, the mini Baked Gelato Swirl Illuminators are only available in a limited shade range on Ulta, where they retail for just $12 USD. Consumers interested in trying out more shades can find them on the Laura Geller website as well, where the larger compact pans retail for $26 USD each.
What's Driving This Trend
- Miniature Makeup
- Create miniature versions of popular products with unique formulas for a more convenient and affordable buying experience.
- Swirled Texture Products
- Incorporate a swirled texture in product design to communicate the unique formula and create a visually appealing customer experience.
- Hybrid Formula Products
- Offer a hybrid formula that leaves a sheer powder finish but applies like a soft cream for a versatile makeup product that can be used for multiple purposes.
Who This Affects Most
- Cosmetics
- Create innovative cosmetic products with unique formulas and textures for a visually appealing, affordable and versatile makeup experience.
- Packaging Design
- Incorporate swirled texture in product packaging design to communicate the unique formula and create a visually appealing customer experience.
- E-commerce
- Offer exclusive shades of popular products on a company's website to increase online sales and generate excitement for new products with limited release dates.
