DIY Cake Donut Kits

The Hershey’s and Reese’s Baked Cake Donut Kit Lets You Make Donuts at Home

There's nothing better than fresh donuts and now you can enjoy that freshly baked taste in the comfort of your own kitchen thanks to the new Hershey’s and Reese’s Baked Cake Donut Kit.

Available just in time for the holiday season, the Hershey’s and Reese’s Baked Cake Donut Kit is something that the whole family can enjoy – from mixing to tasting. The Hershey’s and Reese’s Baked Cake Donut Kit comes with everything you need to make cake donuts in your own oven. There's Hershey’s Chocolate Baked Cake Donut Mix, as well as packaged of Hershey’s Mini Semi-Sweet Chocolate Chips, Reese’s Mini Peanut Butter Chips, and Mini Reese’s Pieces Candy for decorating. Best of all, there's also an included six-count donut pan so you can make perfectly shaped donuts anytime.

Image Credit: Kohl's

DIY Baking Kits
Opportunity for companies to create DIY baking kits that allow consumers to recreate their favorite treats at home.
Customizable Desserts
Disruptive innovation opportunity to develop dessert kits that come with various toppings and mix-ins to allow consumers to customize their desserts.
At-home Cooking Experiences
Opportunity to create unique at-home cooking experiences by providing specialized kits and ingredients that make cooking fun and interactive.

Who This Affects Most

Food Retail
Companies within the food retail industry can capitalize on the DIY baking trend by offering pre-packaged baking kits in their stores.
Food Delivery
Food delivery services can expand their offerings by delivering DIY baking kits to customers, allowing them to enjoy the experience of baking at home.
Kitchenware
Kitchenware companies can design and market specialized cooking utensils and equipment that enhance the at-home cooking experience for consumers.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 53%
Freshness 10%

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