Subway's latest menu update includes the brand new 'Baja Steak & Jack' sub and two additional sauces -- 'Baja Chipotle' and 'Peppercorn Ranch.' The new additions come as part of the brand's 'Eat Fresh Refresh' campaign.
Headlining the menu update is the 'Baja Steak & Jack' sub, which delivers customers a classic steak sandwich with added chipotle flavoring. The new sandwich is made using Subways' "refreshed" steak recipe and is paired with spicy, Pepper Jack Cheese, onions, and green peppers.
As for the sauces, Subway customers will now be able to try out two new creamy options. Smoky and spicy, the 'Baja Chiptole' is flavored with chipotle, guajillo peppers, smoked paprika, cumin, oregano garlic, onion, and lime. On the zestier side of things, the 'Peppercorn Ranch' sauce draws from buttermilk, black pepper, onion, garlic, and herbs.
Image Credit: Subway
Why This Trend Is Growing
- Baja Flavors
- Opportunities for food industry players to refresh their menus with spicy and zesty Baja flavors as customers seek new taste experiences.
- Refreshed Menu Campaigns
- Opportunities for innovative advertisers to create refreshed menu campaigns that compete with Subway's 'Eat Fresh Refresh' campaign.
- Creamy Sauces
- Opportunities for condiment companies to create new and innovative creamy sauce flavors as consumers seek to experiment with their sandwich choices.
Industries Being Reshaped
- Fast Food Restaurants
- Fast food chains can innovate by adding new steak sandwiches and sauces with Baja flavors to compete with Subway.
- Food Ingredients
- Food ingredient manufacturers can innovate by creating unique Baja flavor blends and creamy sauce ingredients for customers to experiment with.
- Food Advertising
- Food advertising agencies can create refreshed menu campaigns to generate buzz and excitement around updated menu items.
