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Bizarre Bagvertising

Defying Boring Shopping Bags

— November 8, 2008 — Unique
Bagvertising is one of those things that keeps getting better. It makes perfect sense that advertisers are cashing in on this form of free advertising.

These are seriously clever. Again the clever money would be on making them as amazing as possible so they are kept and reused as much as possible.

Implications - The advertising industry has been abuzz since the complete takeover of the Internet, ultimately changing the way consumers communicate and thus, changing the way they can be reached. Thus, ad agencies are turning to more unconventional methods of advertising, such as this ad seen in a shopping bag. Essentially, creativity in advertising goes beyond copywriting and art direction.
Trend Themes
1. Unconventional Advertising - Exploring unconventional methods of advertising, like ad placements on shopping bags, presents opportunities for disruptive innovation in the advertising industry.
2. Sustainable Advertising - Creating reusable and visually appealing shopping bags as advertising mediums opens up avenues for disruptive innovation in sustainable marketing practices.
3. Augmented Reality Marketing - Integrating augmented reality technology into shopping bags allows advertisers to provide interactive and immersive experiences, paving the way for disruptive innovation in marketing campaigns.
Industry Implications
1. Advertising - The advertising industry can benefit from embracing unconventional methods, like bagvertising, to create disruptions and capture consumer attention.
2. Marketing - Incorporating sustainable practices in advertising by using visually appealing and reusable shopping bags as marketing mediums can revolutionize the marketing industry.
3. Retail - Partnering with advertisers to offer augmented reality-enabled shopping bags can provide a unique and immersive shopping experience, thus driving disruptive innovation in the retail industry.
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