Taiwanese imprint VICTOR introduces a full badminton collection that is designed to celebrate the ONE PIECE manga franchise series. Every single item in the new capsule celebrates the Straw Hat Crew members and results in 21 items in total.
This includes a selection of shoes, rackets, and bags, led by the three rackets that are made to reflect different playing styles and the elements that players require. This spotlights speed, power, or just general balance, and the designs reference RZoro's three Sword Styles honoring the characters of Enma, Kitetsu III, and Wado Ichimonji. The shoes celebrate Luffy and Sanji in the form of the VICTOR A670 silhouette in the colorways of red and yellow for Luffy and orange and black for Sanji.
Image Credit: VICTOR
Key Themes Behind This Trend
- Anime-themed Sports Gear
- Companies can explore creating sports gear inspired by anime franchises to tap into a growing market of anime fans.
- Collaborative Collections
- More companies can collaborate with popular manga or anime franchises to create limited edition collections that cater to fans of these franchises.
- Personalized Sports Equipment
- Companies can create personalized sports equipment to cater to individual preferences and playing styles of users.
Where This Applies
- Sporting Goods
- Sporting goods stores can explore adding anime-themed products in their stores to cater to a growing market of anime fans.
- Entertainment
- Entertainment companies can explore collaborations with sporting goods companies to create merchandise that combines elements of both industries.
- Fashion
- Fashion retailers can collaborate with anime franchises to create sportswear collections inspired by popular characters from the franchise.
