Plant-based meat producer THIS is an expert at replicating the look, taste, texture and sizzle of bacon and it put its skills to good use to create a vegan bacon-inspired fragrance.
Eau de Isn’t Bacon was created based on research that says one in three people in Britain considers bacon to be one of the sexiest smells, and now, they don't have to worry about whether or not it came from an animal. Specifically, this product is said to have been inspired by the brand's own signature THIS Isn’t Bacon rashers.
The novelty fragrance is said to have a “strong gust of smokiness” with “smokey, woody, and savory scents… guaranteed to seduce even the most carnivorous."
What Makes This Trend Stand Out
- Vegan Fragrances
- The rise of veganism is leading to an emerging market for plant-based fragrances, especially those that cater to different customer preferences such as meat-inspired scents.
- Alternative-inspired Scents
- There is a growing demand for unique and quirky fragrances that deviate from traditional scents, with the market showing potential for fragrances that mimic bacon, fruits, or even popular beverages such as coffee and tea.
- Sustainability in Fragrance Making
- Sustainability is becoming a significant trend in the fragrance industry, with more brands seeking out sustainable, ethically-sourced ingredients, and eco-friendly packaging for their products.
Sectors Adopting This
- Plant-based Meat Production
- Plant-based meat producers are in a unique position to branch out from their usual product range and diversify into the fragrance industry by using similar scent profiles in their fragrances.
- Fragrance Manufacturing
- Fragrance manufacturers can explore creating plant-based scents that cater to the rise of veganism and alternative-inspired scents while also prioritizing sustainability in the formulation process.
- Vegan Lifestyle Products
- Companies that produce vegan lifestyle products can expand their offerings to include unique plant-based fragrances that cater to various customer preferences and prioritize sustainable practices.
