Nutty Mascot Rebirths

Ahead of the Super Bowl this year, Planters announced the death of its beloved Mr. Peanut at 104 years of age—and during the Super Bowl, it announced the return of the beloved mascot with the rebirth of Baby Nut. Football fans tuned in to see Mr. Peanut's funeral during the game and were joined by Mr. Peanut's friends from other brands like Mr. Clean and the Kool-Aid Man. Their tears were enough to revive the beloved character, who now has a big presence on social media and plenty of Baby Nut merchandise for fans to purchase.

Already, Baby Nut is being compared to Baby Yoda in The Mandalorian, another wide-eyed infant character that was quick to capture the hearts of fans.