Establishing a sense of tradition amidst a brand identity strategy is a smart way to attract customers. This is precisely the goal behind Babingtons English Tea Room branding, which references a reputation in Rome that's nearly 120 years old.
The charming cafe can be found at the foot of the Spanish steps, still operated by the descendents of the premises' original owners. The characteristic Britishness of the establishment was as important for the business then as it is now, which is why designer Minale Tattersfield was instructed to play it up.
Old Victorian etchings were thus integrated into the packaging of the coffees, confections and preserves and illustrated into the menus, pamphlets and onto the back of iconic three-wheeled trucks. Babingtons English Tea Room branding incorporates a subtle playfulness in each fanciful sketch which celebrates the quirkiness of English culture.
What's Driving This Trend
- Traditional Branding
- Opportunity for businesses to establish a sense of tradition through their brand identity strategy.
- Heritage Marketing
- Brands can leverage their long-standing history and reputation to attract customers.
- Playful Visual Storytelling
- Incorporating whimsical and fanciful sketches into branding materials to celebrate the quirkiness of a culture.
Who This Affects Most
- Food and Beverage
- Opportunity for restaurants and cafes to create a sense of tradition and nostalgia through their brand identity.
- Hospitality
- Hotels and resorts can leverage their history and heritage to create a unique customer experience.
- Tourism
- Destination marketing organizations can utilize playful visual storytelling to attract tourists and showcase local culture.
