Written by John Arnold and turned into an infographic for IAB, this excerpt from the 'For Dummies' book series explains the basics of building a strong B2B brand using various online tactics.
With 10 steps that are easy to understand and carry out, this chart can assist any aspiring entrepreneur to implement some of these strategies successfully. Just as in consumer marketing, identifying the business demographic to be targeted is the first step for an effective marketing campaign. Then the content and ads shared online should be tailored to that demographic group, using analytics to consistently monitor the audience.
Utilizing Social media marketing and retargeting are great tools to take advantage of when it comes to building an effectively productive B2B brand through online methods.