Chunky jewelry has been back in motion for a while now, but B-Side took things to a whole new level with the Fall/Winter 2009 collection.
B-Side's collection is an assortment of geometric shapes with angular lines and tons of color. Many of the necklaces are adorned in multiple chains and charms, which is a definite must-have for this season. B-Side's latest jewelry collection is sure to add funky flair to any outfit!
Implications - Consumer have abandoned crowd-conforming styles and are instead opting to flaunt their individual tastes. These customers seek styles and accessories that are bold and act as unique statement pieces.