Sometimes standard wallpaper or interior paint just don’t cut it; these laminate ‘Iconic’ panels from B & N Industries are a great option to dress up a difficult room. They’re embossed with contemporary patterns and are featured in muted colors for an elegant, understated aesthetic. The ‘Iconic’ panels are also offered in reclaimed wood-core, which, according to B & N, is available in LEED-qualified, fire-rated and water-resistant selections.
Implications - One of most effective ways a company can promote a conventional product in a new way is by modifying the product's design to include strong elements of novelty in it. By transforming the product's design but not the actual functionality of the product, the company will draw interest from originality obsessed consumers and those who want to spice up their possessions, but not radically.