The Axe 'Rise Up' campaign plays a trick on your eyes in this featured video. In the beginning, the French caption tells the audience to simply look at the main character until the very end.
Sending a very similar message as its previous ads, the Axe 'Rise Up' campaign is portraying the concept of attracting the opposite sex. In this ad, Axe conveys that their body spray could attract plenty of girls without you even realizing it. Confused? Check out the video and you'll find out.