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Feel-Good Coffee Branding

Ritual Coffee's Packaging Connects Consumers to Coffee Growers

— October 6, 2016 — Social Good
Ritual Coffee in San Francisco has always been at the forefront of the west coast coffee revolution. Now it wants to demystify your everyday coffee experience. So whether you've been a coffee nerd as long as it has, or are ready to enjoy your first espresso, Ritual Coffee wants to prove that being nice is just as important as making the very best cup of coffee.

Ritual Coffee buys 98% of its beans direct from its producer partners, setting the highest standard in the industry. This makes sure that the brand gets its hands on the best beans in the world, but more importantly, makes sure the farmers maintain the quality of life they deserve.

Ritual Coffee has also transitioned from a non-recyclable foil bag to a compostable paper bag, bringing it in line with the sustainable lifestyles of its customers and giving it a more natural feel.

Every element of the packaging is designed to help customers, brew a better cup, understand the farmer's story and share great coffee with their friends.
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