The Award Advertising School ad campaign reads, "Prepare yourself for the real world of advertising," and follows up that statement with brutally honest quotes that would get anyone's blood boiling. From "I want to stab myself in the eyes" to "What geniuses racked their brains and sh*t this out?," the posters help to steel newbies for a world of hurt, at least in their chosen industry.
Conceived and executed by Saatchi & Saatchi, Sydney, Australia, the Award Advertising School ad campaign was art directed by Jade Manning with creative direction by Damon Stapleton. According to the creators, "We sourced headlines from real comments on advertising blog sites to prepare students for the realities of the advertising industry." Students will need to grow some thick skin.
What Makes This Trend Stand Out
- Brutally Honest Advertising
- Disruptive innovation opportunity: Embrace the trend of using brutally honest messaging in advertising campaigns to stand out from competitors and connect with consumers on a more authentic and relatable level.
- Preparing for Industry Realities
- Disruptive innovation opportunity: Develop educational programs and resources that provide aspiring professionals with a realistic understanding of the challenges and criticisms they may face in their future careers.
- Authenticity in Marketing
- Disruptive innovation opportunity: Encourage brands to embrace authenticity in their marketing and communication strategies, leveraging real comments and feedback from consumers to create more genuine connections and build trust.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity: Rethink the traditional approach to advertising by incorporating brutally honest messaging that challenges industry norms and captures attention in a crowded marketplace.
- Education
- Disruptive innovation opportunity: Transform the way educational institutions prepare students for their chosen industries by providing a realistic view of the challenges they may face and equipping them with the necessary skills and mindset to navigate those realities.
- Marketing
- Disruptive innovation opportunity: Emphasize the importance of authenticity in marketing strategies, encouraging brands to engage with consumers on a more genuine level and build long-lasting relationships based on trust and transparency.
