Avuva Cachaca's Latest Offerings Celebrate Unique Regional Flavors
Justin Lam — January 15, 2018 — Lifestyle
References: avuacachaca.br & drinkhacker
Brazil's Avuva Cachaca is back with two new recipes that further expand on its already impressive lineup. While relatively new to the rest of the world, Brazil has been producing cachaca (a 500-year-old traditional liquor) for generations and have made the drink the third most consumed spirit in the world. The Brazillian spirit is something truly delightful and in recent years has seen a boom in North America thanks to the cocktail scene.
Avuva Cachaca is a small-batch producer in Brazil that aims to challenge the perceptions of cachaca and to spread the amazing spirit around the world. Avua Cachaca Jequitiba Rosa is the first of the two spirits and is aged for 24 months in Jequitiba Rosa wood found only in Brazil. This version is quite fruity and contains notes of pineapple and spiced apple. The second offering is known as Avua Cachaca Still Strength and is an unaged cachaca. This version contains more alcohol and was designed to be a stronger liquor perfect for mixing in cocktails. Both of these versions seem to be more focused on complimenting cocktails, showing the brand's commitment to break into the North American market.
Avuva Cachaca is a small-batch producer in Brazil that aims to challenge the perceptions of cachaca and to spread the amazing spirit around the world. Avua Cachaca Jequitiba Rosa is the first of the two spirits and is aged for 24 months in Jequitiba Rosa wood found only in Brazil. This version is quite fruity and contains notes of pineapple and spiced apple. The second offering is known as Avua Cachaca Still Strength and is an unaged cachaca. This version contains more alcohol and was designed to be a stronger liquor perfect for mixing in cocktails. Both of these versions seem to be more focused on complimenting cocktails, showing the brand's commitment to break into the North American market.
Trend Themes
1. Regional Spirits - Disruptive innovation opportunity: Explore unique regional flavors from different countries and create a market for them.
2. Craft Distilleries - Disruptive innovation opportunity: Capitalize on the rising popularity of craft spirits by creating unique and high-quality products.
3. Cocktail Culture - Disruptive innovation opportunity: Develop spirits that are specifically designed to enhance cocktails and capitalize on the growing cocktail culture.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Introduce innovative spirits that offer unique flavors and experiences to a saturated market.
2. Hospitality and Tourism - Disruptive innovation opportunity: Create spirits that showcase the regional flavors of different countries, attracting tourists and enhancing the hospitality industry.
3. Import and Export - Disruptive innovation opportunity: Explore and promote lesser-known spirits from different countries, expanding the import and export market for alcoholic beverages.
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