Novo Fogo Debuts the New Brazilian Old Fashioned Highball
Grace Mahas — August 27, 2021 — Lifestyle
References: novofogo
Novo Fogo Cachaça recently announced its expanded its portfolio with the introduction of the new Brazilian Old Fashioned Highball. The delicious new ready-to-drink cocktail is made from of Novo Fogo Chameleon cachaça (aged one-year), vanilla syrup, orange and aromatic bitters, and water. The drink is then carbonated in the style of a highball. The brand hopes the new launch will support the growth of barrel-aged cachaça into mass retail.
“We designed this canned cocktail as a dichotomy mediator for the spirits industry, a very relevant metaphor for today’s world of perceived divisions,” says Novo Fogo’s CEO, Dragos Axinte. “In a world that is increasingly shedding labels, this drink transcends categories, appeals to broader audiences, and represents Novo Fogo’s double heritage: South and North America. It makes a statement that Novo Fogo stands for unity.”
Image Credit: Novo Fogo Cachaça
“We designed this canned cocktail as a dichotomy mediator for the spirits industry, a very relevant metaphor for today’s world of perceived divisions,” says Novo Fogo’s CEO, Dragos Axinte. “In a world that is increasingly shedding labels, this drink transcends categories, appeals to broader audiences, and represents Novo Fogo’s double heritage: South and North America. It makes a statement that Novo Fogo stands for unity.”
Image Credit: Novo Fogo Cachaça
Trend Themes
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Ready-to-drink Cocktails — There is an opportunity for more brands to introduce ready-to-drink cocktails with unique and innovative flavors.
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Barrel-aged Cachaça — There is an opportunity for brands to increase their portfolio of barrel-aged cachaça and introduce new variations to appeal to a broader market.
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Carbonated Cocktails — There is an opportunity for more brands to experiment with carbonating their cocktails for a unique taste and market appeal.
Industry Implications
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Alcoholic Beverages — Brands in the alcoholic beverage industry can take inspiration from Novo Fogo's cachaça-infused ready-to-drink cocktails and introduce new and unique products to the market.
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Packaged Foods — There is an opportunity for packaged food companies to collaborate with alcohol brands to introduce new variations of ready-to-drink cocktails.
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Retail — Retail industry can benefit by stocking up more Ready-to-Drink cocktails in their shelves and expanding their portfolio in this segment.
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