Aviation Gin, an all-American product manufactured by Portland, Oregon-based House Spirits, is a popular gin that is now available in an all-new redesigned bottle. The bottle has a distinct Art Deco appearance and features a unique shape; it even has the brand logo cast onto the glass itself!
The bottle design has been described by House Spirits' founder and head distiller Christian Krogstad as aiming for a "between-the-wars, golden age of the cocktail, golden age of aviation, Chrysler Building sort of look." The new bottle wasn't a spontaneous creation but was being worked on for years.
Thankfully, while Aviation Gin's bottle has a redesign, the price remains the same. At an affordable $30, Aviation Gin is a great option for gin lovers as well as casual drinkers looking to explore the world of high quality gin.
Why This Trend Is Growing
- Art Deco Gin Bottles
- Art Deco design is being applied in the Gin and Spirits industry through unique and stylish bottle designs.
- Premium Gin
- Gin brands are exploring unique designs to differentiate and enhance their premium offerings.
- Heritage-brand Innovation
- Heritage brands are renovating their brand identity through modernized and refreshed packaging designs.
Industries Being Reshaped
- Spirits
- Spirits industry is leveraging disruptive bottle design to differentiate their offerings and attract trendy customers.
- Alcoholic Beverages
- Alcohol brands are striving to stand out in the crowded market by offering unique and stylish designs that patrons can connect with.
- Design and Creative
- Design and Creative Industry can effectively contribute in the branding and bottle designing phase of the spirits industry to provide innovative design solutions and give a unique identity to each brand.