British haute couture designer Alexander McQueen has revealed his Fall 2008 ad campaign. Shot by Craig McDean and styled by Tabitha Simmons, the ads feature red-haired 17-year-old model Alice Gibb as a sort of Gothic bird caught among the twigs and sticks of a gigantic dark nest.
Alice's flaming red hair is in deep contrast with the dark and ominous-looking nest. But I think it is that contrast--and the beautiful dresses--that gives this print campaign its edge and beauty.
Implications - Alexander McQueen has created a stunning campaign that quite obviously derives a large part of its inspiration from birds. The myth that inspired McQueen also involves a 600 year old tree.
Key Themes Behind This Trend
- Gothic Avian Fashion
- Disruptive innovation opportunity: Explore the fusion of gothic elements and avian-inspired fashion to create unique and edgy designs.
- Red-haired Models
- Disruptive innovation opportunity: Embrace non-traditional beauty standards by featuring models with unconventional hair colors in fashion campaigns.
- Contrasting Campaign Visuals
- Disruptive innovation opportunity: Experiment with contrasting visuals to create captivating and attention-grabbing print campaigns.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity: Incorporate bird-inspired elements into fashion designs to create unique and visually striking collections.
- Photography
- Disruptive innovation opportunity: Explore alternative and dark visual aesthetics in fashion photography to create memorable and unconventional campaigns.
- Hair Color Products
- Disruptive innovation opportunity: Develop and market hair color products that cater to the growing demand for bold and non-traditional hair colors in the fashion industry.
