Aveda's Cap Recycling Program to Rescue the Ocean

 - Jun 25, 2009
References: aveda.aveda
Aveda is finally find a solution for all the bottle caps hanging around in the back of cupboards and drawers at home. Aveda's Cap Recycling Program gives those lonely plastic caps a purpose.

The North Pacific Ocean carries about 3 million tons of plastic waste, which many sea creatures mistake as food. Aveda's Cap Recycling Program hopes to reduce this by using 100% recycled materials for bottle caps for their own products.

The beauty company has enlisted the help of schools, salons and stores to help reduce plastic waste in the ocean.