Howitzweissbach is new to the designer label scene. It's a company created by two creative visionaries, Eva Howitz and Frieder Weissbach. The latest collection from Howitzweissbach is for the not-so-distant summer and is called 'Family Album.'
Featuring a male model in white stilettos, leggings and a blouse, this featured Howitzweissbach lookbook is definitely quirky. The 'Family Album' line combines color, retro and punk styles, and a lot of craziness, guaranteed to make you look twice.
Implications - This summer line takes risks that are an alternative, fresh perspective to the conventional styles of past summers. Reaching a balance between retro beach styles and punk, the edgy collection screams unique and ensures its wearers stand out from the crowd. Don't fall simply for florals during hot months.
What's Driving This Trend
- Avant-garde Beachwear
- Howitzweissbach's 'Family Album' collection combines retro and punk styles for a unique, edgy look.
- Colorful Quirkiness
- The use of bright colors and quirky pieces in Howitzweissbach's collection is a trendsetter for quirky beachwear.
- Alternative Summer Styles
- Howitzweissbach's collection offers an alternative and fresh perspective to the conventional summer styles, disrupting the norm and catering to those who want to stand out.
Who This Affects Most
- Fashion and Apparel
- The unique and edgy styles in Howitzweissbach's collection offers a disruptive innovation opportunity for the fashion and apparel industry as a whole.
- Swimwear and Resort Wear
- Howitzweissbach's beachwear collection offers a new perspective on swimwear and resort wear, disrupting the typical styles seen in this industry.
- Artistic Design
- Howitzweissbach's use of quirky and avant-garde designs present a disruptive innovation opportunity for the artistic design industry, particularly for those designing apparel.
