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Conceptual Cosmetic Captures

The Ava-Garde Tush Magazine Editorial Defies Tradition

— July 4, 2013 — Fashion
The 'Ava-Garde' Tush Magazine editorial graces the style publications #32 issue. This Summer 2013 instalment features photography by Markus Jans who captures model beauty Ava Smith as she sports the season's boldest beauty looks.

The edgy chameleon transforms into an array of characters as she sits amidst a studio setting. Whether channeling a pink-haired Marie Antoinette look-a-like or opting for a dark and gothic style inspiration, the model proves that she can pull off the most avant-garde of beauty looks.

The 'Ava-Garde' Tush Magazine beauty story features wild and sculptural hair looks by Giovanni Di Stefano that accompany expressive cosmetic applications by artful make-up expert Andrew Gallimore. Moreover, this image series defies tradition and embraces an unconventional definition of beauty.
Trend Themes
1. Sculptural Hair - There is an opportunity for disruptive innovation in the haircare industry by creating products and techniques that allow for wild and sculptural hair looks.
2. Expressive Cosmetic Applications - The cosmetics industry can explore disruptive innovation by developing unconventional and artful makeup applications that defy traditional beauty standards.
3. Avant-garde Beauty - There is potential for disruptive innovation in the beauty industry by pushing the boundaries of traditional beauty looks and embracing avant-garde styles.
Industry Implications
1. Haircare - The haircare industry can benefit from disruptive innovation in creating products and techniques that cater to wild and sculptural hair looks.
2. Cosmetics - The cosmetics industry has an opportunity for disruptive innovation by promoting unconventional and expressive makeup applications.
3. Beauty - The beauty industry can embrace disruptive innovation by embracing avant-garde styles and challenging traditional beauty standards.
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