Conceptual Cosmetic Captures

The Ava-Garde Tush Magazine Editorial Defies Tradition

The 'Ava-Garde' Tush Magazine editorial graces the style publications #32 issue. This Summer 2013 instalment features photography by Markus Jans who captures model beauty Ava Smith as she sports the season's boldest beauty looks.

The edgy chameleon transforms into an array of characters as she sits amidst a studio setting. Whether channeling a pink-haired Marie Antoinette look-a-like or opting for a dark and gothic style inspiration, the model proves that she can pull off the most avant-garde of beauty looks.

The 'Ava-Garde' Tush Magazine beauty story features wild and sculptural hair looks by Giovanni Di Stefano that accompany expressive cosmetic applications by artful make-up expert Andrew Gallimore. Moreover, this image series defies tradition and embraces an unconventional definition of beauty.

Sculptural Hair
There is an opportunity for disruptive innovation in the haircare industry by creating products and techniques that allow for wild and sculptural hair looks.
Expressive Cosmetic Applications
The cosmetics industry can explore disruptive innovation by developing unconventional and artful makeup applications that defy traditional beauty standards.
Avant-garde Beauty
There is potential for disruptive innovation in the beauty industry by pushing the boundaries of traditional beauty looks and embracing avant-garde styles.

Who This Affects Most

Haircare
The haircare industry can benefit from disruptive innovation in creating products and techniques that cater to wild and sculptural hair looks.
Cosmetics
The cosmetics industry has an opportunity for disruptive innovation by promoting unconventional and expressive makeup applications.
Beauty
The beauty industry can embrace disruptive innovation by embracing avant-garde styles and challenging traditional beauty standards.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 49%
Freshness 8%