Luxury fashion house Marc Jacobs worked in collaboration with Ava Niuri—also recognized by her Instagram handle as 'Avanope'—on a new collection of hoodies. The capsule is comprised of four graphic hoodies in total and it boasts playful visuals for the season. Nuiri tapped three creative minds to assist with the capsule -- Avi Gold, idea.ltd and Julie Consuerga. All three of them designed their own versions of Marc Jacob's signature hoodie in tonal options of blue, heather gray or yellow.
The branding logos also received a makeover to recall lottery scratch cards, Montreal's St Viateur's Bagel Shop and the I Can't Believe It's Not Butter margarine label. There are also cartoon emblems that have quotes such as "what do you see with your eyes closed?!" implemented through an embroidered process.
What's Driving This Trend
- Collaborative Luxury Fashion
- The trend of luxury fashion houses collaborating with artists or influencers to create unique and playful collections.
- Playful Graphic Apparel
- The trend of incorporating quirky and visually appealing graphics into apparel, adding a sense of fun and personality.
- Personalized Branding Logos
- The trend of giving traditional branding logos a creative twist, incorporating elements from popular culture or nostalgic references.
Who This Affects Most
- Fashion
- There is an opportunity for fashion brands to collaborate with artists or influencers to create limited edition collections that cater to consumers' desire for unique and playful designs.
- Graphic Design
- Designers specializing in creating quirky and visually appealing graphics have an opportunity to collaborate with fashion brands to bring a sense of fun and personality to apparel.
- Consumer Packaged Goods
- Brands in the consumer packaged goods industry can explore ways to give their traditional branding logos a creative twist, incorporating elements that resonate with consumers and leave a lasting impression.
