Luxury fashion house Marc Jacobs worked in collaboration with Ava Niuri—also recognized by her Instagram handle as 'Avanope'—on a new collection of hoodies. The capsule is comprised of four graphic hoodies in total and it boasts playful visuals for the season. Nuiri tapped three creative minds to assist with the capsule -- Avi Gold, idea.ltd and Julie Consuerga. All three of them designed their own versions of Marc Jacob's signature hoodie in tonal options of blue, heather gray or yellow.
The branding logos also received a makeover to recall lottery scratch cards, Montreal's St Viateur's Bagel Shop and the I Can't Believe It's Not Butter margarine label. There are also cartoon emblems that have quotes such as "what do you see with your eyes closed?!" implemented through an embroidered process.