BBDO's work for Autism Speaks and the Ad Council strikes at recognizing the symptoms of an autistic child for new parents. BBDO designed their project around the fact that one of the major symptoms of autism in children is a refusal to make eye contact. The exciting display that BBDO created for Autism Speaks places the viewer in front of a child that won't meet their gaze.
The project for Autism Speaks is meant to make people realize how truly frustrating the experience is. The motion sensor above the screen with the girl follows the viewer's head movements and a message is relayed back so that the little girl always avoids making eye contact.
This project for Autism Speaks is innovative in its ability to convey a very specific experience with the use of state-of-the-art technology.