LATHER, a natural skincare label that aims to bring more transparency and accountability to the beauty industry, has launched a new non-toxic skincare product called the Australian Plum Eye Crème, which joins its Australian Plum Night Crème.
The eye cream boasts a highly concentrated formula that's made with Kakadu plum—an antioxidant-rich superfruit that packs plenty of nourishing vitamin C. In combination with other natural ingredients and a technology-driven formula, the Australian Plum Eye Crème works to combat fine lines and wrinkles, brighten the undereye area, and leave skin feeling smooth and rejuvenated.
LATHER advises users apply the eye cream once in the morning and evening after cleansing by gently dabbing a small amount under each eye.
Image Credit: LATHER
Why This Trend Is Growing
- Natural Skincare Products
- There is a growing demand for natural skincare products, which presents an opportunity for companies to offer non-toxic skincare options to consumers.
- Antioxidant-rich Ingredients
- The use of antioxidant-rich ingredients like Kakadu plum is becoming more prevalent in skincare products, providing an opportunity for companies to develop innovative product lines.
- Under Eye Skincare
- There is an increasing interest in under eye skincare, creating room for companies to develop targeted products that focus on addressing concerns such as fine lines and wrinkles.
Industries Being Reshaped
- Natural Skincare Industry
- The natural skincare industry is positioned to grow as demand for non-toxic products continues to increase.
- Superfruit Industry
- The superfruit industry has the potential to leverage the increasing popularity of antioxidant-rich ingredients like Kakadu plum to further expand their product lines.
- Anti-aging Industry
- The anti-aging industry can utilize the interest in under eye skincare by developing more targeted products that address a broader range of concerns.
