Take a step into a new dimension of sensory experiences. Released by Philips and integrating the unique Ambilight Spectra technology, Aurea is an innovative, flat television screen that brings a sensual and unique lighting and color experience to the home.
Investing 50 million euros in its 'Seduction by Light' campaign, Philips has collaborated with the best creators such as acclaimed film director Wong Kar Wai, photographer Vincent Peters, fashion designer Alber Elbaz (Lanvin), and jewelry designer Lorenz Baumer.
What's Driving This Trend
- Ambilight Spectra Technology
- Disruptive innovation opportunity: Develop new applications for Ambilight Spectra technology in areas such as gaming, virtual reality, and home automation.
- Sensory Experiences
- Disruptive innovation opportunity: Explore ways to create immersive sensory experiences in various industries like entertainment, hospitality, and retail.
- Collaborative Marketing Campaigns
- Disruptive innovation opportunity: Implement collaborative marketing campaigns that involve partnering with influential creators from different fields to enhance brand image and market reach.
Who This Affects Most
- Consumer Electronics
- Disruptive innovation opportunity: Integrate Ambilight Spectra technology into other consumer electronic devices for an enhanced visual experience.
- Gaming
- Disruptive innovation opportunity: Develop gaming consoles or peripherals that utilize ambient lighting technology to immerse players in the gaming environment.
- Home Decor
- Disruptive innovation opportunity: Create innovative lighting solutions that mimic the Ambilight Spectra technology to enhance the ambiance and mood of homes.
