BMW is working to create augmented reality maintenance tutorials for service technicians. Augmented reality, or AR for short, blends computer graphics into real footage in real time. The tutorials, complete with voice-over narration, would be seen using a pair of AR goggles.
BMW isn’t the only company in the auto industry to make use of augmented reality; Ford of Europe recently used AR in an interactive mobile campaign for the launch of the Ford Ka. GM is also researching ways in which augmented reality technology may be of use to them. As far as car makers are concerned, the future is virtual now.
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