The Augmented (hyper)Reality video by Keiichi Matsuda is a must-see video with regards to the link between consumerism and architecture in the near future. That seems like a mouthful of hype, but watch his innovative video which features pop-up style advertising integrated into everyday life.
Keiichi Matsuda's Augmented (hyper)Reality video may only represent one man's vision of the future, but with voracious capitalism and the fast-paced advancements in augmented reality, can he be far off?
Implications - This clip that was created by Matsuda as part of the completion of his Masters program is the epitome of augmented reality. This vision of a futuristic world is soon to become a part of society and the ways people interact with one another.
Keiichi Matsuda's 'Augmented (hyper)Reality' Glimpses the Future
1. Overactive Consumerism - The Augmented (hyper)Reality video explores the link between consumerism and architecture, presenting opportunities for disruptive innovation in advertising and retail.
2. Augmented Reality - Advancements in augmented reality present disruptive innovation opportunities in various industries, including marketing, education, and entertainment.
3. Future of Interactive Advertising - The integrated pop-up style advertising showcased in the video opens up opportunities for disruptive innovation in the advertising industry, revolutionizing how brands connect with consumers.
1. Advertising - The Augmented (hyper)Reality video showcases methods for disruptive innovation in advertising through the integration of augmented reality and pop-up style advertising.
2. Retail - The exploration of the link between consumerism and architecture in the video presents opportunities for disruptive innovation in the retail industry, specifically in creating immersive shopping experiences.
3. Marketing - Advancements in augmented reality depicted in the video offer disruptive innovation opportunities in the marketing industry, allowing brands to create interactive and engaging campaigns.