The Augmented (hyper)Reality video by Keiichi Matsuda is a must-see video with regards to the link between consumerism and architecture in the near future. That seems like a mouthful of hype, but watch his innovative video which features pop-up style advertising integrated into everyday life.
Keiichi Matsuda's Augmented (hyper)Reality video may only represent one man's vision of the future, but with voracious capitalism and the fast-paced advancements in augmented reality, can he be far off?
Implications - This clip that was created by Matsuda as part of the completion of his Masters program is the epitome of augmented reality. This vision of a futuristic world is soon to become a part of society and the ways people interact with one another.