Audi is set to roll out virtual reality headsets that will enable customers to sit inside a virtual vehicle and configure it to their tastes and preferences. If you thought virtual reality headsets are only good for gaming and entertainment, think again. This project proves that there is no limit to their applications.
These virtual reality headsets will be offered in Audi dealerships. They will allow customers to view the entire Audi range, and are designed to improve the experience of trying out and configuring vehicles.
Colors, materials, inlays and infotainment systems are among the aspects that customers can customize using these virtual reality headsets. Once a headset is donned, the user simply has to move their head around as if they're looking around, and the display will show them the appropriate part of the car.
Key Themes Behind This Trend
- Virtual Reality Configurators
- Virtual Reality Headsets aid car configuration and are set to be the next big disruption in car dealership experiences.
- Immersive Customer Experience
- Immersive virtual reality technology will provide customers the experience to personalize and test virtual cars, this innovation will challenge auto dealerships to reimagine their customer experience.
- Direct to Consumer Customization
- Virtual Reality Headsets will allow for direct-to-consumer configuration and customization of cars, bypassing the need for dealerships or showrooms.
Where This Applies
- Automotive
- Virtual Reality Headsets will revolutionize the way customers purchase cars, increasing demand for auto dealerships and manufacturers to adopt VR technologies.
- Virtual Reality
- Virtual Reality Headsets for car configuration can be a game-changer for the VR industry, showing its potential beyond gaming and entertainment, leading to more uses in retail applications.
- Retail
- VR-based car configurators pave the way for businesses to integrate VR technologies into shopping experiences allowing customers to try-before-they-buy, with the possibility of entirely new purchasing experiences.
