The Audi S7 'The Challenge' Campaign Spits Spock Against Spock
Meghan Young — May 9, 2013 — Autos
The Audi S7 'The Challenge' commercial is very timely. With the new 'Star Trek Into the Darkness' film releasing mid-month, it is only natural that people will want a taste of it before the big day. This car company delivers. It pits Leonard Nimoy and Zachary Quinto against each other in a race to not save the world, but reach the golf club first.
If a competition between old Spock and new Spock wasn't exciting enough, the Audi S7 'The Challenge' commercial adds a healthy dose of humor to appease those not necessarily into the 'Star Trek' franchise. Witty and light-hearted with a few sci-fi references for good measure, the campaign highlights the Audi S7 in a way that is subtle and not-so-subtle.
If a competition between old Spock and new Spock wasn't exciting enough, the Audi S7 'The Challenge' commercial adds a healthy dose of humor to appease those not necessarily into the 'Star Trek' franchise. Witty and light-hearted with a few sci-fi references for good measure, the campaign highlights the Audi S7 in a way that is subtle and not-so-subtle.
Trend Themes
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Celebrity Endorsements — Business professionals can explore creative ways to incorporate celebrity endorsements into their marketing campaigns.
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Humorous Advertising — There is an opportunity for disruptive innovation in creating funny and light-hearted commercials that appeal to a wide audience.
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Movie Tie-in Campaigns — Business professionals can consider partnering with popular movies to create marketing campaigns that capitalize on the movie's release.
Industry Implications
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Automotive — Automotive companies can leverage celebrity endorsements and creative advertising techniques to promote their vehicles.
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Entertainment — The entertainment industry can explore collaborations with brands to create promotional tie-ins for movies and franchises.
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Advertising — The advertising industry has an opportunity to develop new strategies to engage consumers through clever and light-hearted campaigns.
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