At the 2014 Audi Design Challenge in Seoul, Korea, this Audi clock was a winner. Conceived by Pilkwon Jung and Jaehyuk Lee, the futuristic-looking wall clock was created with direct inspiration from the design of the company's automobiles, "mirroring Audi’s delicate details and its technical philosophy."
The Audi Timepiece has a face that resembles elements of a car's dashboard, such as the speedometer and adjacent dials and scales. The suspending pendulum is a single circle, seemingly pulled from the four-ringed logo of the brand. It fixes to a wall, yet it's also supported by a trombone-like U bar that touches the floor, giving it the form of a contemporary grandfather clock.
Between polished metal material and the illuminating points that indicate the hour, the Audi clock serves as an example and an opportunity for companies to manufacture outside of their specialty.
What Makes This Trend Stand Out
- Automotive-inspired Design
- Companies can explore creating products that incorporate the aesthetic and technical elements of automobiles, similar to the Audi clock.
- Cross-industry Collaboration
- Collaborations between automotive brands and other industries can result in innovative and unique products, as seen with the Audi clock.
- Functional Artwork
- The combination of functionality and artistic design, as demonstrated by the Audi clock, presents opportunities for creating captivating and practical products.
Sectors Adopting This
- Home Decor
- Home decor companies can explore the fusion of automotive design elements into their clocks and other decorative items, offering unique and visually appealing products.
- Automotive Accessories
- Automotive accessory manufacturers can consider incorporating clock features inspired by car designs to enhance the interior aesthetics of vehicles.
- Luxury Goods
- Luxury brands can create exclusive limited-edition clocks that fuse high-end materials, precise engineering, and automotive design elements, appealing to sophisticated customers.
