The Aubergine Pillow is a portable pillow that makes it possible to catch up on much-needed sleep almost anywhere. The eggplant-shaped puff inflates for downtime during travel and it folds up to a conveniently diminutive size when deflated.
Whether in transit between cities or simply between home and the office, the Aubergine Pillow is an adorable travel companion. Beyond its inherent cuteness, though, the pillow is packed with clever design traits. For instance, despite its 60-centimeter by 30-centimeter dimensions when inflated, most consumers should be able to expand it in a single exhalation. Further, the spout uses the Bernoulli effect to allow consumers to blow into it from a distance (rather than putting one's mouth on it directly.)
The Aubergine Pillow's eggplant shape isn't just for show or for the name, either; its contour and oblong shape makes for a better fit against people's bodies.
What's Driving This Trend
- Portable Inflatable Pillows
- Opportunity to disrupt the travel and comfort industry with new designs of portable pillows that are more comfortable than traditional neck pillows
- Creative Shape-based Products
- Innovation opportunity to create more functional and aesthetically pleasing everyday objects, beyond just their practical use.
- Compact Travel Accessories
- Opportunity for companies to design creative travel products that maximize comfort without taking too much space in luggage or bags.
Who This Affects Most
- Travel Accessories
- Innovation opportunity in the travel accessories market, particularly in making comfortable, space-efficient travel must-haves
- Home Decor
- Opportunity for home décor companies to create whimsically shaped pillows that bring a sense of fun to home décor products
- Promotional Products
- Innovation opportunity for companies to design playful, branded merchandise that appeals to customers' sense of humor and creates a lasting impression.
