After years of frustration regarding the lack of male-targeted skincare brands, Mike Fine and Nathan Barksdale decided to create Atticus. The men's skincare brand focuses on destigmatizing cosmetic products to create inclusivity. This allows these products to become part of everyone's health and wellness routines.
The Black co-owned company uses premium ingredients in its debut lineup, which features nine products. Cleansers, Nightcreams, and SPF-enhanced Moisturizers are all included in the range to provide optimal efficacy for specific skin types and lifestyles. Each category includes three options: oily skin solutions, dry skin solutions, and combination skin solutions. This allows consumers to customize their routines based on their needs. Formulated alongside Dr. Hal Weitsbuch, a board-certified dermatologist, Atticus ensures its consumers high-quality and effective products.
Image Credit: Atticus
What's Driving This Trend
- Men's Skincare Trends
- Opportunity to create more male-targeted skincare brands and destigmatize cosmetic products
- Inclusive Wellness Trends
- Opportunity to expand wellness products to be more inclusive of all genders and ethnicities
- Premium Ingredient Trends
- Opportunity to create brands that use premium ingredients to promote high-quality and effective products
Who This Affects Most
- Skincare Industry
- Opportunity for skincare brands to tap into the growing market of men's skincare products
- Wellness Industry
- Opportunity for wellness brands to expand their offerings to become more inclusive of all genders and ethnicities
- Cosmetic Industry
- Opportunity for cosmetic brands to focus on destigmatizing cosmetic products and making them more mainstream for all consumers
