Streaming has shifted from being a supplemental way for consumers to watch their favorite content to the sole entertainment source for many users, so big brands are responding with new services like AT&T WatchTV.
Users can sign up for the service via their existing wireless plan, while non-AT&T customers are able to subscribe for just $15 per month. The service offers access to over 30 live TV channels as well as over 15,000 movies and TV shows that can be enjoyed at anytime that the user desires.
The AT&T WatchTV streaming service will make a great addition to the newly announced unlimited mobile plans that the telecom company has unveiled recently, while also helping them to retain customers who might otherwise be considering a shift.
Why This Trend Is Growing
- Low-cost Streaming Services
- Opportunity for telecom companies to launch low-cost streaming services to retain customers and appeal to cord-cutters.
- Bundled Services
- Bundling streaming services with wireless plans can lead to cost savings for consumers while allowing telecom companies to increase customer retention and revenue.
- Mobile-first Streaming
- Mobile-first streaming services are becoming more popular as more users rely solely on their mobile devices for entertainment.
Industries Being Reshaped
- Telecommunications
- Telecom companies have the opportunity to expand their offerings into streaming services and retain customers who are looking to cut the cord.
- Media
- Media companies can partner with telecom companies to bundle their streaming services with wireless plans to reach a wider audience.
- Mobile Devices
- The shift towards mobile-first streaming creates opportunities for mobile device manufacturers to partner with telecom and media companies to offer bundled services and optimize mobile entertainment experiences
