Atomic Labs introduced two zero-added-sugar dessert spreads named Uai Sô and Trem Bão, featuring Doce de Leite’s caramelized milk taste and a creamy coconut candy profile. Each product is formulated with no added sugar and is portioned so a standard 20g serving contains 49 calories. The names translate to Uai Sô = Wow! and Trem Bão = Good Stuff, which hint at the brands' playful flavor intent.
The spreads contain roughly 8 to 10g of carbohydrates per 20g serving, a very small amount of that as sugar, just under 2g of protein and about 6 to 7g of fat. They are positioned as a lighter alternative to sugar-loaded spreads and are priced at R$39.90 on atomiclabs.com.br. The flavoring approach targets less traditional spread tastes.
These spreads offer a dessert-like option with lower added-sugar impact and a controlled 20g serving size for calorie-conscious snacking. The candy-forward Doce de Leite and coconut profiles make familiar dessert flavors portable and spreadable. This move broadens Atomic Labs’ functional-food range and shows the brand extending beyond powdered supplements into indulgent, lower-sugar formats.
Image Credit: Atomic Labs
What Makes This Trend Stand Out
- Low-sugar Indulgence
- Dessert-style products with reduced added sugar create space for brands to merge indulgent flavor cues with wellness-oriented nutrition claims.
- Portioned Snack Formats
- Controlled serving sizes support calorie-conscious consumption while preserving the sensory appeal of rich spreads and treats.
- Regional Dessert Reinvention
- Familiar local flavors translated into modern packaged formats can differentiate functional foods beyond standard chocolate, vanilla, and nut-based profiles.
Sectors Adopting This
- Functional Foods
- Brands extending from supplements into indulgent everyday snacks signal a broader market for nutrition-led products with treat-like positioning.
- Confectionery
- Lower-sugar candy and dessert inspirations provide confectionery companies with new pathways into better-for-you formats without abandoning sweetness-driven appeal.
- E-commerce Grocery
- Direct-to-consumer sales of niche dessert spreads enable rapid testing of premium functional food concepts with targeted health-conscious shoppers.
