Supreme and Antihero work in collaboration on a collection designed for the Fall/Winter 2020 season entitled 'ATMOSPHERE URINE.' The duo stay true to their roots respectively as the two come from skateboarding backgrounds and reference that area of expertise for the season.
These brands have previously worked alongside one another back in 2016 for the first time. This time around, they create new iterations of their logos by blending it in a new version to suit one another. The pieces include twill jacket designs, graphic tees, beanies, hooded sweaters, and a selection of skateboards. All of these are detailed with flipped logo, largely detailing the front and the back of a variety of items in the range. The tees notably sport the text in a small look at the back to spotlight the photos at the front.
Image Credit: Supreme
What's Driving This Trend
- Skateboarding-inspired Collaborations
- Opportunity for brands to collaborate and create unique collections that pay homage to skateboarding culture.
- Logo Mash-ups
- Brands can explore innovative ways to blend their logos and create eye-catching designs for merchandise.
- Flipped Logo Designs
- There is potential to experiment with flipped logo designs to add a fresh twist to clothing and accessories.
Who This Affects Most
- Fashion and Streetwear
- Fashion and streetwear brands can tap into the skateboarding market by creating skate-inspired collections.
- Graphic Design and Branding
- Graphic designers and branding agencies can help brands explore logo mash-ups and innovative designs.
- Skateboard Manufacturing
- Skateboard manufacturers can seize the opportunity to collaborate with fashion brands and release unique skateboards.
