Nike introduces a new Dunk High sneaker model to join its Athletic Club pack and it is dressed in a familiar color palette of gray, orange, and white. The shoes rest on a smooth leather base foundation with grey suede applied on top at the laces and the overlay details.
A thinner leather Swoosh makes its way over the lateral and medial sides of the shoe and extends down to the heel pull tab. Additional branding details can be seen in the form of the DUNK text that marks the heel counter section. The collars are made with thick padded cotton materials for a plush and comfortable look. The shoes are then rounded out with Nike Athletic Club emblems.
Image Credit: Nike
Why This Trend Is Growing
- Neutral-colored Sneakers
- Opportunity for sneaker companies to explore more neutral color palettes in their designs.
- Padded Collar Sneakers
- Innovative companies can experiment with different materials to create sneakers with thick padded collars for improved comfort and style.
- Athletic Club Sneaker Packs
- Creating sneaker packs catered to different types of athletes can be a way to appeal to niche markets within the athletic industry.
Industries Being Reshaped
- Sportswear
- Innovative sportswear brands can create sneakers that cater to both comfort and style.
- Fashion
- The fashion industry can explore the use of thick padded collars in their sneaker designs to gain a competitive edge.
- Athletics
- Creating sneaker packs with specific target markets in mind can be a way for athletic companies to differentiate themselves from their competitors.
