One Season is a virtual sports stock exchange that features content and social networking components for ultimate sports fans. One Season contains everything you'd expect of an online brokerage, including real-time quites, IPO's and reporting features. One Season's current market cap of over $18M indicates the zeal with which sports fans have jumped on this idea.
Implications - Fervent sports fans are increasingly looking for ways to interact with their favorite teams; the explosion of fantasy baseball leagues is one such example. Entrepreneurs are capitalizing on this phenomenon by creating other mock organizations based on financial entities to allow diehard fans to participate more closely in their sport of choice.