Classic Technique Eclectic Fashion

Très Bien Introduces the Second ATELJÉ Collection

London-based retail label Très Bien introduces the second drop of the ATELJÉ collection after the inaugural launch that debuted last year. The brand continues to unveil the ATELJÉ ethos to honor traditional craftsmanship. All of the pieces that join the capsule are made in the Très Bien atelier in Malmö.

This includes the design idea, pattern creation, samples, fittings, and onwards. The pieces are all made with high quality materials, down to the fabric and trimming, which are all sourced from Italy. The capsule nod to the world of technical sportswear, featuring items such as jackets or suit jackets, down to classic shirts as well. Overall, the capsule has a series of accessories, knitwear, shirts, outerwear, and suits.

Image Credit: Très Bien

Craftsmanship Revival
ATELJÉ collection reflects the trend of reviving traditional craftsmanship in fashion.
Sustainable Sourcing
ATELJÉ collection caters to the trend of using high-quality and sustainable materials.
Sportswear Influence
ATELJÉ collection showcases the influence of technical sportswear in high-end fashion.

Sectors Adopting This

Fashion
Très Bien's ATELJÉ collection is within the fashion industry.
Textile and Material Sourcing
The ATELJÉ collection emphasizes material sourcing from Italy.
Luxury Goods
The ATELJÉ collection offers high-end, high-quality fashion pieces made with traditional craftsmanship techniques.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 7%
Freshness 10%