Virgin Voyages' 'Shake for Champagne' Enhances At-Sea Experiences
Laura McQuarrie — October 10, 2019 — World
References: virginvoyages & businesswire
Virgin Voyages debuted an on-demand champagne delivery service by the name of 'Shake for Champagne' as a way to enhance the at-sea experiences it provides. Onboard the Scarlet Lady, it's now as simple as shaking a smartphone with the Sailor app, which reveals a secret Virgin Voyages Champagne button that can be pressed to be treated to a bottle of Möet & Chandon Impérial in a red-colored bucket that's on-brand with Virgin.
While the on-demand champagne delivery service shares a taste of true luxury, there's also a luxurious new champagne lounge and caviar bar called Sip to visit for an even greater selection. To kick off Virgin Voyages’ inaugural season, limited-edition bottles of Möet & Chandon Impérial will be available in the cabins of those who make their booking within a limited time window.
While the on-demand champagne delivery service shares a taste of true luxury, there's also a luxurious new champagne lounge and caviar bar called Sip to visit for an even greater selection. To kick off Virgin Voyages’ inaugural season, limited-edition bottles of Möet & Chandon Impérial will be available in the cabins of those who make their booking within a limited time window.
Trend Themes
-
On-demand Delivery Services — Companies can enhance their customer experiences by incorporating on-demand delivery services, like Virgin Voyages' Shake for Champagne, into their offerings.
-
Luxury Cruise Experiences — Investing in luxury cruise experiences, like Virgin Voyages' champagne lounge and caviar bar, can differentiate companies in the highly competitive cruise industry.
-
Limited-edition Promotions — Implementing limited-edition promotions, like the offer of limited-edition champagne bottles for early bookings, can create a sense of urgency and drive sales for companies in various industries.
Industry Implications
-
Food and Beverage — Food and beverage industries can utilize on-demand delivery services, like Virgin Voyages' Shake for Champagne, to bring added luxury and convenience to customer experiences.
-
Travel and Tourism — Companies within the travel and tourism industry can invest in luxury experiences, like Virgin Voyages' champagne lounge and caviar bar, to differentiate themselves and enhance customer satisfaction.
-
Hospitality and Accommodation — Implementing limited-edition promotions, like the offer of limited-edition champagne bottles for early bookings, can drive sales and create loyal guests for companies within the hospitality and accommodation industry.
3.6
Score
Popularity
Activity
Freshness