Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The ASSK Fall/Winter Lookbook is Dying to Survive

 - Jul 31, 2014
References: asskclothing & highsnobiety
The ASSK Fall/Winter 2014 collection was inspired by a survivalist mentality. The unisex streetwear brand is the brainchild of Australian team Agatha Kowalewski and Sarah Schofield.

Merriam-Webster's dictionary defines a survivalist as "a person who believes that government and society will soon fail completely and who stores food, weapons, etc., in order to be prepared to survive when that happens." But just because the apocalypse is nigh, doesn't mean you can't look good -- right? The current collection explores the collision of the "prepster" and the "survivalist" with gender-neutral pieces such as oversize coats, bomber jackets and t-shirts, skirts and shorts featuring a custom-made camouflage tree print created with artist Oliver Van Der Lugt.

The corresponding lookbook, photographed by Christelle de Castro, presents the apocalypse as a bit of a let-down: a bunch of apathetic-looking kids, waiting for something, anything to happen.