The Levi's Curve ID Skinny Jeans Video Conducts a Rear End Experiment

 - Feb 25, 2011
References: us.levi & adrants
The Ass Cam proves something that we've all known for a very long time: men stare at women's bottoms all the time. Part of a campaign for Levi's Curve ID Skinny Jeans, a video camera was attached to two women's butts in order to gain this undeniable evidence.

Featuring Jessie and Reanin, the Ass Cam was conceived by BBDO Auckland. It received six million views in less than a month of its release. Now that's a successful viral video.